The Indian Rupee which just got its very own currency symbol is the very latest entrant in the currency symbols club associated with the US Dollar, Japanese Yen, Euro and Sterling Pound. On Thursday July 15th, the government approved a symbol designed by a post-graduate student over thousands of other options in a bid to give the Rupee its own identity. The excitement around India seems to reflect the people’s acceptance of this new symbol which will also be a symbol for the economic emergence of the country as most see it. Perhaps there is more to branding the Indian Rupee than just a symbolic identity.

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